How AI is Separating Visionary PMs from Execution PMs Faster Than Ever
The middle ground of Product Management is collapsing. You either set the vision, or you are replaced by the execution layer.
For a long time, the tech industry allowed Product Managers to live entirely in the middle.
You didn't need to be a visionary like Steve Jobs, and you didn't need to be an engineer writing the backend architecture. You just needed to be a structured thinker who could sit between the two—taking a high-level goal from management, breaking it down, and handing it to engineering on a silver platter of execution.
That middle ground is completely collapsing.
AI does not respect the middle ground. It ruthlessly automates execution. If your entire identity as a PM is tied up in the administrative execution of software delivery, you are experiencing the collapse right now.
The Automation of the Execution PM
Let's look at the daily realities of the Execution PM.
- Grooming the backlog.
- Writing acceptance criteria.
- Chasing engineers for status updates.
- Aggregating data for weekly reports.
An AI agent hooked into Jira, Slack, and GitHub does all of this simultaneously and without complaining. It can look at a GitHub commit, realize an engineer finished a task early, automatically size the next ticket in the backlog based on historical velocity, assign it, and draft the release notes.
The Execution PM is fighting a war of efficiency against a machine that does not require sleep or coffee. It is a war you cannot win mathematically. The market is already reflecting this. The demand for "Scrum Masters" and pure project-managing PMs has plummeted because the friction they used to resolve has been digitized.
The Amplifier for the Visionary PM
While AI destroys the bottom and middle tiers of execution, it acts as a massive lever for the Visionary PM.
A Visionary PM focuses on the absolute truth of the market: What exists, what doesn't exist, and what the fundamental physics of the user's problem dictates we must build next.
Historically, the frustration for a Visionary PM was the timeline. You had a world-changing idea, but building it required 18 months of arguing with stakeholders, managing resource constraints, and fighting technical debt. The execution process diluted the vision.
With AI and vibe coding, the distance from vision to reality has shrunk to near zero.
A Visionary PM can now articulate a complex new product paradigm to an AI-assisted engineering lead on a Monday, and have a functional prototype to test with users by Thursday. AI removes the penalty of execution. You are no longer constrained by how many engineers you have; you are only constrained by the clarity of your vision.
The Bifurcation of the Role
What we are witnessing is the splitting of the PM title into two distinct paths that no longer overlap.
Path 1: The Product Founder (The Seer) This is the evolution of the Visionary PM. They act like founders. They own the P&L, they define the market positioning, they dictate the ultimate user experience. They do not write Jira tickets. They direct the autonomous engineering pods. Their entire value is derived from their taste and their ability to see where the market is going before it gets there.
Path 2: The Technical Product Engineer This is where the Execution PMs must go if they want to survive. They must become more technical. If AI is doing the administrative routing, the human must drop down a layer to manage the AI prompting architecture. They become "Product Engineers"—people who understand the product constraints and can vibe code the early prototypes themselves using AI tools, acting as a hybrid prototyper/PM.
You Must Choose
You cannot straddle the line anymore.
If you try to be a Visionary PM but you lack the courage to make hard, controversial calls about the future, the market will ignore you. If you try to be an Execution PM but refuse to get technical with AI tools, the software will replace you.
The middle is dead. Choose the altitude you want to operate at, and commit aggressively.
FAQ
Is there still any value in operational execution skills?
Yes, but they are baseline expectations, not premium skills. Knowing how to run a sprint is like knowing how to type. It is required to get in the building, but it is not what you are getting paid for. The premium is placed entirely on strategy and outcome, not process.
Can someone transition from an Execution PM to a Visionary PM?
Yes, but you have to completely change what you read and who you talk to. Execution PMs talk to engineers about how systems work. Visionary PMs talk to users and sociologists about why humans behave the way they do. You have to start studying markets, economics, and human psychology rather than agile methodologies.
What is the telltale sign my company only values Execution PMs?
Look at what is rewarded in performance reviews. If you get promoted for "keeping the project on time and within budget" despite the product failing in the market, you are in an execution-first culture. If you get promoted for "identifying a new market segment and pivoting the product to capture it," you are in a vision-first culture.
PPranay Wankhede
Senior Product Manager
A product generalist and a builder who figures stuff out, and shares what he notices. Currently Senior Product Manager at Wednesday Solutions. Mechanical engineer by training, physics nerd at heart.
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